Vans, the action-sports footwear and attire model, has introduced its inventive partnership with alt-R&B star SZA.
As a part of the multi-year partnership, the “Shirt” singer will function the corporate’s inventive director to reimagine future campaigns and co-create product collections.
The corporate shared in a press assertion, “SZA is a revolutionary artist shaping the emotional tone of a technology. By means of her genre-defying sound, she brings authenticity to the forefront, creating area for each softness and highly effective expression. She challenges style norms and cultural expectations that empower youth to personal their story. In her, we see the essence of Off the Wall, an artist who leads with inventive intention and self-acceptance, whereas encouraging others to do the identical.”
Losing no time to get began, Vans and SZA’s debut marketing campaign spotlights her favourite footwear types, the Knu Skool in black and white. Beneath SZA’s inventive path, the marketing campaign was directed and photographed by Sophie Jones and styled by Alejandra Hernandez. The visualizer for the marketing campaign, which may be watched beneath, additionally options an unreleased SZA observe.
“In Vans, I be happy,” mentioned SZA. “I’ve been sporting Knu Skools and different types for years, they’ve at all times had an ethos I join with. As Creative Director, my mission is to point out that pleasure, neighborhood, creativity, and style are all nonetheless intersectional. That humanity, tradition, and connection are nonetheless the entry factors.”
She added, “I’ve realized that bravery and curiosity are the cures for uncertainty, it’s a life-style and Vans champions that spirit. They stand the place I stand, and I’m honored to ask a complete bunch of individuals to face Off the Wall with us.”
The Vans Knu Skool was initially designed in 1997 as a reimagining of the traditional Outdated Skool for a brand new technology within the late ’90s. The shoe, priced at $80, is out there at Vans retail areas and vans.com.
SZA’s new partnership with Vans comes on the heels of co-headlining the Grand Nationwide Tour with Kendrick Lamar. The longtime collaborators spent the spring and a lot of the summer season performing throughout North America and Europe/U.Ok. (Lamar will embark on a solo run this fall in Latin America and Australia.)
This week, SZA made Billboard historical past along with her 2022 sophomore album, SOS, changing into the primary album by a feminine artist to reside within the high 10 of the Billboard 200 for 100 weeks. The 8x platinum-selling album debuted at No. 1 on the Billboard 200, the place it spent 10 nonconesecutive weeks atop the chart. Earlier this 12 months, the album reached the identical milestone on Billboard’s High R&B Albums chart.
In December 2024, she expanded the 23-track album along with her SOS Deluxe: LANA, which featured 19 extra songs, together with the Lamar-assisted “30 For 30.”
Other than music, SZA made her appearing debut within the comedy movie One in all Them Days, reverse Keke Palmer, which reached No. 1 on the field workplace in January.
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