Theo Wargo/WireImage for Diesel
After the triumphant returns of the Clipse, Mobb Deep and De La Soul final 12 months, T.I. is the most recent rap veteran seeking to make a comeback.
Having spent the previous few years specializing in his comedy career and expediTIously podcast, in addition to fighting a few legal battles, the Grand Hustle basic introduced over the weekend: “T.I. is again.”
Tip kickstarted his comeback marketing campaign by releasing a brand new single referred to as “Let Em Know,” produced by longtime collaborator and Producer of the Year candidate (because of his work on the Clipse’s Grammy-nominated Let God Sort Em Out) Pharrell.
Backed by a bouncy, speaker-rattling beat from Skateboard P, who’s answerable for previous T.I. hits like “Blurred Lines,” “I’m Serious” and “Get Back Up” in addition to the majority of his 2014 album Paperwork, the Bankhead bully will get proper again in his bag with a braggadocious anthem.
“All they do is battle for quantity two ’trigger I’m the one / Still make ’em play with the one / All we all know is success, hit her with some wealthy intercourse / Good luck gettin’ your bitch again, she ceaselessly mine ’til I let her go,” he spits.
Adding to the resurgence, T.I. has additionally cut off his dreads and returned to his acquainted low fade — the clean-cut coiffure that he rocked all through his 2000s prime.
Listen to “Let Em Know” under.
“Let Em Know” is the primary preview of T.I.’s long-awaited new album Kill the King, which can mark his closing full-length launch and first since 2020’s The L.I.B.R.A..
In a 2023 appearance on the We In Miami podcast, the Atlanta native revealed that the challenge can be a double album, with facet A titled Kill the King and facet B labeled Kiss the King.
He additionally stated NBA YoungBoy can be featured on one of many first singles — a observe he stated will subvert followers’ expectations — though it’s unclear if that’s nonetheless the plan.
Speaking with TMZ final 12 months, Tip defined that the title Kill the King represents him “killing the ego” and relinquishing his King of the South crown.
“I really feel just like the ‘King of the South’ moniker, it’s very egotistical and self-gratuitous. It’s a persona that kinda enters the room earlier than I do, bodily,” he admitted.
“When I used to be coming onto the scene, I went to all the Southern legends that I revered and I requested [for their blessing to call myself King of the South] … All of them gave me their assist … [but Big Boi] stated, ‘That shit sounds cool however simply perceive, should you the king you’re gonna put a giant bullseye in your again. The title of the sport in chess is to kill the king.’”
“Standing right here 20 years later, trying again on my profession, I can kinda see what he meant,” he added.
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