Teyana Taylor Partners With Chime For ‘Ball On A Budget’

Multi-hyphenate star Teyana Taylor showcases her iconic style sense within the newest episode of “Ball on a Funds,” an internet collection by Chime the place celebrities problem themselves to create trendy outfits on a restricted funds. The most recent installment, in collaboration with Advanced, options the 34-year-old style icon who kicks off the marketing campaign by discussing her private fashion.

“ I don’t assume you must have cash to have fashion, I believe your fashion is who you’re and what you placed on,” The Stomp The Yard star advised Advanced’s Ashley Nicole Moss.

Final month, the star launched her fourth studio album, “Escape Room,” accompanied by visuals showcasing Taylor’s signature fashion, which followers have come to like, akin to a bridal robe with ornate floral particulars and an extended sheer veil.

Future episodes of “Ball on a Funds” will function a lineup of stars, together with conversations with athletes Sauce Gardner and Hailey Van Lith, celeb jeweler Greg Yuna, and actor-rapper Joey Bada$$, amongst others. Every episode will problem the celebrities to create a standout search for $300 or much less.

The “Ball on a Funds” marketing campaign, focusing on Gen Z and Millennial audiences, highlights private fashion whereas selling sensible monetary habits. The collection makes use of daring visuals and interesting conversations to discover each self-expression and monetary literacy. Launched in 2023, the marketing campaign goals to exhibit that non-public fashion is achievable for everybody.

The unique collection was a partnership with the NBA and featured star gamers like Tim Hardaway Jr., Karl-Anthony Cities, and Jalen Inexperienced.

“Our members and broader model viewers are occupied with basketball, and we needed to focus on the pure intersection of style inside basketball tradition with Ball On A Funds,” Karen explains. “With this activation, we are able to lean into the attain and notoriety of fashion-forward athletes whereas displaying that they’ll look nice with out breaking the financial institution—and inspiring our members to do the identical,” mentioned Karen Uyenco, Chime’s senior social media strategist.

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