This February marks the one hundredth anniversary of Black History Month, so that you already know Urban One was going to return appropriate with a celebration worthy of the event. Welcome to “REPRESENT: The Next 100 Years Of Black History Month.”
As you in all probability inferred from the subtitle, “REPRESENT” isn’t solely a celebration of Black History Month’s previous but additionally a daring look into its future. “REPRESENT isn’t merely a marketing campaign; it’s a motion. A declaration of excellence, possession, and risk that units the tone for what the subsequent 100 years of Black excellence will seem like,” stated Ms. Cathy Hughes, Founder & Chairwoman, Urban One, Inc.
“With a robust emphasis on Gen Z’s creativity and affect, Urban One will spotlight how historical past is preserved, skilled, and carried ahead throughout all its media platforms,” a press launch from Urban One reads.
The award-winning digital sequence Black Joy Blazers will return, spotlighting inspirational figures who “embody pleasure, resilience, and empowerment” and celebrating their contributions to Black historical past. On the editorial facet, we’ll have Black History Hidden Gems, a sequence targeted on notable figures in Black History who typically go missed.
On TV ONE, new episodes of Uncensored that includes Anthony Anderson and Blair Underwood will start airing, alongside “REPRESENT: The Next 100 Years” celebratory content material spots all all through February. Additionally, TV ONE will air a particular broadcast of Luther: Never Too Much, that includes customized interstitials that embrace Black History Month details and interviews with notable voices. Urban One’s radio listeners can anticipate to listen to “on-air vignettes, community-centered programming, and conversations with cultural leaders and rising creators.”
Looking to the way forward for Black History is crucial now greater than ever, because the idea is underneath assault. One of the primary issues the Trump administration did upon taking energy was draft an government order ordering the elimination of “improper ideology” from America’s nationwide parks, monuments, and museums. This has led to Black History being faraway from the Arlington National Cemetery, and the National Park Service making an attempt to take away displays detailing Harriet Tubman and the Underground Railroad.
Over the final 12 months, we’ve seen a number of colleges take away Black History courses to adjust to the Trump administration’s warfare on range, fairness, and inclusion. Just this month, President Donald Trump stated the Civil Rights Act of 1964 was “unfair” to white people.
They can attempt to bury our historical past all they need, however Black History is American History, and no quantity of tried whitewashing will ever change that truth. At a time when Black History is underneath assault, “REPRESENT” creates house for audiences to not solely study Black History but additionally amplify and have fun it.
“REPRESENT: The Next 100 Years unifies our artistic voice and provides manufacturers a transparent, constant approach to present up throughout Urban One with objective and affect,” stated Jeff Meza, EVP, Head of Branded Entertainment & Integrated Marketing, Urban One.
With a singular theme, unified throughout Urban One’s radio, editorial, and tv items, “REPRESENT: The Next 100 Years” will permit audiences to honor Black History’s previous whereas boldly imagining its future.
SEE ALSO:
Google Removes Black History Month From Calendar
Pentagon Halts Observing MLK Day, Black History Month
Urban One Presents ‘REPRESENT: The Next 100 Years Of Black History Month’
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