Timbaland Blasted For Appearing In A.I. Artist’s Music Video

Timbaland is coming beneath hearth on social media for showing in a music video for his synthetic intelligence-generated artist, TaTa Taktumi. On the brand new track, she raps: “I put ice on my shooter / he gonna duck immigration / b*tch I am again now / examine my stats now.” Timbaland initially launched the artist again in June.

Talking about Taktumi and his new firm, StageZero, with Selection, final month, Timbaland described her as “I.P.” “TaTa’s gonna shock the world, man. I don’t wish to give an excessive amount of away, but it surely ain’t what individuals suppose,” he mentioned. “I’m making a franchise — it’s I.P. [intellectual property], and the brand new label, Stage Zero, is admittedly like Walt Disney in music. I’m blurring the strains — TaTa is a really distinctive factor. The video is 85% human-made, I’m solely utilizing AI possibly 15% or much less.”

When Blackish Press shared a clip of the brand new music video on X (previously Twitter), followers went off on Timbaland. “Utilizing AI is loopy utilizing AI to create a nonBlk artist to embody Black tradition simply so you’ll be able to exploit with out guilt is f*cking insane,” one consumer wrote. One other added: “Timbaland destroying his personal legacy wasn’t in my 2025 playing cards.”

Timbaland has been going through backlash on-line for his stance on synthetic intelligence within the arts since saying StageZero. Additional talking with Selection, he defended his use of the know-how. “I don’t generate music like that, since you nonetheless want the human ingredient. So I simply use it so as to add different parts to my music. I nonetheless have to consider it and construct it, after which use the device so as to add on,” he mentioned.

Timbaland continued: “I feel individuals did misunderstand that — like, I don’t use chat, however I do know that when you don’t ask it the correct questions, when you don’t know the best way to speak to it, you’re not going to get the correct reply. It’s the identical factor with music: For those who don’t know music — and also you don’t know 1 / 4 observe, third observe, a break, a bridge — you’re not going to get what you’re on the lookout for, and your style is essential. For those who don’t have nice style, you’re going to get what they name “AI slop.” But when [it’s used by someone] nice, you’re going to know the distinction. It’s a must to use [AI] as a collaborator, not as a creator.”