Tyler, The Creator Hypes Up A$AP Rocky’s New Album

Tyler, The Creator is as soon as once more utilizing his platform to amplify the artists he believes in. And this time, the love goes straight to Harlem. His power is aimed straight at A$AP Rocky and his long-awaited upcoming album Don’t Be Dumb.

Earlier this week, Tyler, The Creator reposted Rocky-related promo on his Instagram Story and added his personal excited commentary. “yeah man jan sixteenth!!! new flocky!” he wrote, confirming the discharge date whereas clearly sounding like a fan first, not only a peer. It was a fast put up, however one which instantly caught consideration. Tyler doesn’t hype usually with out motive, so when he does, individuals hear.

Rocky’s return has been a very long time coming. Don’t Be Dumb shall be his first studio album since 2018’s Testing, a mission that challenged expectations and break up opinions however later earned much more appreciation. Since then, Rocky’s been shifting otherwise. Moreover, he is been leaning into style, movie, household life, and thoroughly selecting when to re-enter the music dialog. That low-volume method has solely made anticipation for his subsequent transfer even louder.

Tyler’s pleasure feels particularly becoming given the overlap of their creative paths. Both artists are identified for pushing visuals simply as arduous because the music, prioritizing creativity over consolation, and constructing worlds round their releases. A co-sign from Tyler suggests Rocky’s new period could also be simply as intentional and left-field as followers are hoping. Additionally, followers are speculating that Tyler might seem as a visitor characteristic on the mission. “Tyler feat for certain,” one individual commented within the remark part.

That momentum confirmed up in an enormous approach this week when Rocky formally kicked his rollout into gear. He dropped 4 particular version vinyl variations of Don’t Be Dumb through the AWGE website, they usually disappeared virtually immediately. Two variations featured “Mr. Mayers” paintings, one signed, whereas the opposite two included Tim Burton’s “GR1M” and “Dummy” designs, each autographed by Rocky. All 4 had been priced at $50, and all 4 bought out the identical day.

Of course, scalpers wasted no time. Copies have already popped up on resale websites for anyplace from double the worth to wildly inflated numbers. That’s sadly a part of collector tradition now, however it doesn’t take away from the larger image. Rocky is clearly leaning into exclusives, bodily releases, and a hands-on rollout this time round. And followers are responding instantly.