Vaseline x Red Lobster Debut Kissing Booth For Valentine’s Day

Vaseline and Red Lobster are taking their playful on-line flirtation into the actual world this Valentine’s Day with a limited-time Kissing Booth expertise within the coronary heart of Times Square.

The two iconic manufacturers have teamed as much as launch the Vaseline x Red Lobster Kissing Booth, a reservation-only pop-up operating from February 10 by way of February 12 at Red Lobster’s Times Square location. The immersive date-night expertise pairs a five-course prix fixe menu with Vaseline’s new Limited Edition Valentine’s Day Lip Therapy assortment—designed to maintain lips comfortable, clean, and prepared for love.

After jokingly sliding into one another’s DMs, the manufacturers determined to “onerous launch” their relationship with an expertise that blends meals, magnificence, and just a little little bit of public affection. The result’s a comfy, couples-focused eating setup that encourages friends to lean in—actually.

A Five-Course Date Night For Two

Inside the Kissing Booth, {couples} will get pleasure from a curated five-course meal that includes traditional Red Lobster favorites and new Lobsterfest gadgets, together with cocktails impressed by Vaseline’s Valentine’s lip merchandise.

The unique menu consists of:

Cutie Cocktails (two per couple):

UR Mint for Me Mojito (additionally accessible non-alcoholic)

I Love You Berry Much Frozen Daiquiri

Do You Accept This Rosé Sangria

The Five-Course “Kiss” Menu:

Cheddar Bay Biscuits

Lobster Flatbread with Maine and langostino lobster

Lobster Pasta au Gratin

Lobsterfest Duo with two LobsterChops and roasted Maine tail

Chocolate Wave Cake

The last “course” comes within the type of a complimentary Vaseline Limited Edition Valentine’s Day Lip Therapy product, accessible in three flavors: I Love U Berry Much, Do U Accept This Rosé?, and UR Mint For Me.

Making PDA “OK” Again

The marketing campaign is constructed across the concept of embracing public shows of affection—with out the awkwardness.

“In a world the place kissing in public can nonetheless earn a side-eye, Vaseline and Red Lobster are celebrating the moments that deserve a kiss,” the manufacturers stated in a joint assertion.

According to the businesses, the partnership is sensible. Red Lobster has lengthy been a go-to vacation spot for date nights and particular events, whereas Vaseline Lip Therapy typically exhibits up when these moments flip into kisses. In reality, Vaseline customers are reportedly 54 p.c extra possible than the final inhabitants to dine at Red Lobster in comparison with comparable eating places.

“Valentine’s Day fosters moments the place folks get just a little nearer,” stated Kate Godbout, Head of Vaseline Brand, North America. “Partnering with Red Lobster…was a enjoyable method to take the cringe out of these moments, pairing craveable meals, cozy cubicles, and Vaseline Lip Therapy to assist lips really feel comfortable, clean, and prepared for no matter comes after the dessert.”

Heather Timm, Senior Director of Marketing at Red Lobster, echoed the sentiment.

“Red Lobster has all the time been a spot the place folks come collectively for particular moments, from first dates to anniversaries,” she stated. “Partnering with Vaseline…felt like the right match.”

Social Media Star Tiff Baira Joins The Fun

Adding to the thrill, creator and content material creator Tiff Baira—dubbed “NYC’s Cupid”—is documenting her personal Kissing Booth expertise on social media. Baira will share her seek for her Valentine’s “cutie” whereas capturing playful, PDA-worthy moments alongside the way in which.

“This is such a enjoyable method to have a good time Valentine’s Day,” Baira stated. “Red Lobster, Vaseline Lip Therapy, just a little PDA—it’s daring in the easiest way.”

How to Book

The Vaseline x Red Lobster Kissing Booth can be open every day from 11 a.m. to 11 p.m. at Red Lobster Times Square, situated at 5 Times Square at West forty first Street in New York City.

Reservations opened February 4 by way of Tock and can be found in 1.5-hour seating home windows. Each reservation requires a minimal buy of 1 prix fixe menu for 2, priced at $140 earlier than tax, with an computerized 18 p.c gratuity added.

With buttery biscuits, lobster feasts, themed cocktails, and lip balm for the ultimate contact, Vaseline and Red Lobster are betting that their Valentine’s collaboration will go away {couples} feeling full, flirty, and able to pucker up.