As purchasing dominates the rationale for the vacation season, LaTosha Brown desires Black customers to avoid wasting 100% off with an financial protest of shops who take us without any consideration. Impressed by the upcoming seventieth anniversary of the Montgomery Bus Boycott, Brown is launching the “We Ain’t Shopping for It” marketing campaign to “flip protest into energy and our wallets into weapons for change.”
Cash talks, and the Black Voters Matter co-founder is aware of a blackout on spending at main companies from Thanksgiving via Cyber Monday will communicate in a language these in energy can’t assist however hear loud and clear. This coming week, she desires to make our greenbacks rely by solely investing in companies that make investments locally. The motion takes purpose at among the greatest names within the vacation purchasing sport to ship a significant message.
LaTosha Brown solely informed NewsOne, “20 – 40% of retail gross sales occur on one weekend that begins with Black Friday. Look Black people, in the event that they wish to name it Black Friday, let’s present them what a Black Friday actually seems to be like.”
Brown’s rallying name, “We Ain’t Shopping for It,” refers to divesting from dangerous insurance policies and establishments as a lot as the businesses that help them.
“We ain’t shopping for this foolishness. We’re not shopping for this racism. We’re not shopping for the abandonment of DEI. We’re not shopping for that the wealthiest nation on the planet can’t maintain its personal residents, however can take cash to construct golden eating rooms. We’re not shopping for from firms that received’t stand with us,” Brown stated.
In accordance with weaintbuyingit.com “This motion is taking direct purpose at Goal, for caving to this administration’s biased assaults on DEI; Dwelling Depot, for permitting and colluding with ICE to kidnap our neighbors on their properties; and Amazon, for funding this administration to safe their very own company tax cuts.”
How To Take part In The “We Ain’t Shopping for It” Motion
We Ain’t Shopping for It “urges African People to make use of financial stress to demand respect from firms that revenue from our tradition however abandon our communities.”
The steps to take part on this motion are easy.
Full Blackout: No purchases from Goal, Amazon or Dwelling Depot from Thanksgiving via Cyber Monday. As an alternative of spending cash, give attention to spending time with family members.
Redirect Spending: Skip the businesses undermining democracy. Store small, native, or with companies affirming our humanity for Small Enterprise Saturday.
Be part of the Motion: Pledge to be a acutely aware shopper.
Amplify: Unfold the phrase. Share the message in dialog and on-line.
The web site additionally supplies a toolkit of sources to get knowledgeable, become involved, and get others down for the trigger.
We Ain’t Shopping for It Continues The Legacy of The Montgomery Bus Boycott As The seventieth Anniversary Falls On Cyber Monday
Though the guts of “We Ain’t Shopping for It takes place from Nov. 27 – Dec. 1, the temporary boycott is larger than this second. It’s a continuation of the legacy of the Civil Rights Motion, which used collective financial motion to demand change.
Cyber Monday, the annual peak of on-line purchasing, additionally marks the seventieth anniversary of the Montgomery Bus Boycott on Dec. 1. Brown seeks to remind everybody who enjoys rights from these sacrifices that “the highway to freedom isn’t completed — it’s evolving.”
Brown and the We Ain’t Shopping for It motion “name on a brand new era to hold the torch of braveness, neighborhood, and alter.” The enduring instance from Montgomery was removed from the best or most handy selection in a neighborhood the place few households had automobiles. It wasn’t an impulsive motion by Civil Rights legend Rosa Parks; it was a weeks-long strategic sacrifice from a neighborhood united for a standard reason for dignity, equality, and justice.
It’s lengthy overdue for the U.S. to do proper by the Black neighborhood and so long as the most important establishments and companies refuse… WE AIN’T BUYING IT!
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