Beyoncé Knowles-Carter is toasting the season in model.
The famous person’s award-winning SirDavis American Whisky is taking on The Oculus in New York Metropolis for A Signature Pour: The SirDavis Vacation Expertise. The 2-day pop-up is designed to immerse followers on the earth of the singer’s buzzy spirits model, working on December 12 (3–8 p.m.) and December 13 (2–8 p.m.).
The one-of-a-kind expertise presents a uncommon likelihood to sip, personalize, and step instantly into the model’s universe, set in opposition to one in every of New York Metropolis’s most placing vacation backdrops.
The pop-up celebrates SirDavis as a standout gifting choose for the season — recognized each for its easy, award-winning whisky and its daring bottle design that’s turn into an announcement piece on bar carts in every single place.
Company who reserve a time slot via this hyperlink can anticipate a mix of tasting, storytelling, and interactive enjoyable. Attendees will be capable to pattern the whisky neat or strive it in a signature cocktail, giving newcomers and constant followers an opportunity to expertise the model’s taste from a number of angles.
In a nod to Beyoncé’s record-breaking Cowboy Carter Tour, the pop-up additionally options the enduring robotic arm, giving guests the possibility to seize their very own video second with the futuristic piece of tour manufacturing.
The house can even spotlight the craft behind SirDavis, providing an inside take a look at the model’s origins, intentional design, and the artistry that went into creating its award-winning profile. Each visitor will go away with a horse medallion pin as a memento — a refined hyperlink to the model’s Western-inspired aesthetic.
For these planning to reward the whisky this yr, the pop-up takes issues a step additional. Attendees can personalize their bottle with a monogrammed leather-based neck tag, turning a fan favourite right into a one-of-a-kind vacation current. Company are inspired to deliver their very own bottle of SirDavis, or find a close-by retailer earlier than their go to.
With its mixture of immersive parts, vacation aptitude, and unmistakable Beyoncé model, A Signature Pour is ready to be one in every of December’s most anticipated model experiences. E-book your time slot right here!
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