Elevating Cane’s Brings ‘A Christmas Story’ Cheer To NYC

Elevating Cane’s founder Todd Graves is gifting hundreds of bikes to kids across the nation this vacation season.

Instances Sq. lit up with extra than simply billboards this week as A Christmas Story icon Peter Billingsley and Graves joined forces for the hen finger big’s sixth annual Vacation Bike Giveaway. Surrounded by followers, celebrities, and a sea of excited youngsters, the duo helped ship 500 brand-new bikes and helmets to the Boys & Ladies Membership of Harlem—kicking off a nationwide initiative that may whole 4,000 bikes and a $1.5 million donation this vacation season.

The festive occasion reworked Army Island in NYC right into a real-life vacation film second. Full with leg lamps, a Santa meet-and-greet, sizzling chocolate, and A Christmas Story-themed surprises, the giveaway captured the identical nostalgic pleasure that has made the movie a seasonal favourite for greater than 4 many years. Attendees—together with Olivia Ponton, Tayshia Adams, Joe Amabile, Luann de Lesseps, Austen Kroll, and Rachel Fuda—joined Billingsley and Graves as kids unwrapped limited-edition A Christmas Story Plush Puppies, acquired digital codes to look at the film, and, in fact, took house their shiny new bikes.

Now a staple of Cane’s vacation giving, the annual custom delivered 100 bikes on-site through the morning celebration, a part of the five hundred donated to the Boys & Ladies Membership of Harlem this season. For Billingsley, who grew up in New York Metropolis, the second carried a deeper sense of homecoming.

“It’s nice partnering with Todd as a result of he’s such a real, sort man who really cares about his Crew and the Neighborhood,” Billingsley stated throughout a press convention. “It’s so particular to be again in New York Metropolis at present as a result of I grew up on this metropolis and have many fond reminiscences of using bikes round right here and now we’re donating 500 to Boys & Ladies Membership of Harlem – it’s a full circle second.

“This marketing campaign has been a lot enjoyable,” he continued. “Todd and I had dinner after capturing the commercials and I informed him that I nonetheless had the outfits and BB gun from the film simply sitting in a vault, however wished a chance to share with the general public. Todd had an important concept to show them proper right here at Elevating Cane’s World Flagship in Instances Sq. for everybody to see and revel in!”

That flagship location is now house to considered one of New York Metropolis’s most buzzed-about vacation installations. Impressed by Billingsley’s basic movie, Cane’s 2025 vacation marketing campaign features a full window show, which was voted the No. 1 NYC Window Show by Time Out for the second 12 months in a row. The window options actual memorabilia straight from the actor’s vault: His unique pink bunny swimsuit, cowboy costume, and the famed Pink Ryder BB gun had been transported through armored truck for the event, marking the primary time these iconic items have ever been publicly displayed.

For Graves, the partnership is each private and purposeful.

“Rising up, A Christmas Story was all the time considered one of my favourite films and even at present, we nonetheless watch it every year as a household,” he shared. “Peter and I’ve been associates and we had an concept to do that marketing campaign collectively and it’s been nice seeing all of it come to life by our window shows, nationwide marketing campaign and plush puppies, which profit native pet welfare organizations throughout the nation in addition to BISSELL Pet Basis.”

And the celebration doesn’t cease in Instances Sq.! All through the month of December, Elevating Cane’s will host practically 30 bike-giveaway occasions nationwide, teaming up with superstar associates, athletes, musicians, and native companions to shock youngsters at youth organizations with brand-new bikes—and a wholesome dose of vacation spirit.

With hundreds of bikes able to be delivered throughout the nation and a beloved vacation film dropped at life within the coronary heart of Manhattan, Elevating Cane’s continues to construct a vacation custom fueled by generosity, group, and a complete lot of cheer.